Tuesday, March 25, 2014

Our 7 Whys

I am an avid follower of David Cumming’s Blog on Startups. Any entrepreneur with a technology startup can benefit from a quick read of his posts, especially if you have a SaaS.   The content that posts each week is both easy to read and often timely. Recently, there was a post on the questions entrepreneurs should ask themselves frequently. This is how Bimotics answered:

  1. Why are we doing this?
@Bimotics our mantra is shine a light on the path that leads to that “Good to know!” moment.  We truly believe that we can strengthen and improve small and medium sized businesses by giving them real-time analytics and information about their activities and operations. Our developer tools enable big data analysis as well.
  1. Why is now the right time to do this?
The time is now for Bimotics because non-technical people have begun accepting and using cloud technology in their daily lives. Cloud technology has finally evolved to the point where thousands of people can access extremely vast amounts of data at lightning fast speeds. These two conditions make it the right time.
  1. Why are we going to win?
We built a solution that seasoned developers said was impossible.  We now have a track record of proving our naysayers wrong.  We have a growing list of businesses that are signing up for our service even when others said that it would never happen. We are listening to these customers and steadily improving our product line. With our persistence and support from a highly qualified team, we are going to win.
  1. Why aren't we doing even better?
Fund raising has been slow; and we need to sharpen the way we communicate our offering. We are improving how we reach the right people but we can do it better.
  1. Why do employees want to work here?
Our team is excited about our position on the leading edge of innovation. They are also good people who believe that a robust and profitable business can flourish while maintaining a positive mission statement and the highest standards of ethics.
  1. Why is this the right product?
From the very beginning, our analytics software has been tailored for the small and medium sized business specifically. We didn’t simplify a product that was built for enterprise needs.
  1. Why do customers love us?
Our customers have said that Bimotics has become an invaluable tool to them in their day to day business. That’s “Good to know!”, and we couldn’t be happier!

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